Many of you are here for the primary question, what is LuLaRoe?  LuLaRoe is a company that provides an opportunity for individuals to create their own business experience. Independent fashion retailers around the country purchase clothing at wholesale and sell to their customers, creating community between women and financial freedom for it’s consultants. LuLaRoe was started by DeAnne Stidham back when she was a single mother, raising seven children, and trying to provide for her family. She found this balance by selling Maxi skirts in a party based setting. Fast forward a few years, and DeAnne and her new husband, Mark, have created a business opportunity for other women across the country who want to be their own boss, set their own hours, and be immersed in the fashion world at the same time. The beauty of LuLaRoe is, you can work your business at your own pace. If you want to make a little extra money to spend each month, you can do that. If you want to be able to pay your mortgage payment with your income, you can do that as well. If you want to work it as a full time business, and make a 6 figure salary – this is possible as well, with some hard work and dedication.  So are you still wondering what is LuLaRoe???

How Does LuLaRoe Work

Are you wondering how does LuLaRoe work?  Let’s start with LuLaRoe’s Mission Statement: LuLaRoe: Where through fashion we create freedom, serve others, and strengthen families. A place where lives are being blessed and dreams achieved through love, purpose, confidence, trust and growth.  The bare bones of the company is fairly simple. Consultants purchase clothing from the company, and sell to their customers. This is done mostly via social media platforms, or home based parties, called “pop up boutique parties”.  Fashion retailers are required to sell at MAP (minimum advertised price), but the way they sell, is mostly up to them. LuLaRoe encourages it’s retailers to  be generous and giving with their costumers. Most retailers offer incentive plans, and give their hostesses rewards for hosting parties with them. This only makes sense, since you are gaining new customers through them, which can be priceless. It is important to turn over inventory frequently, as you always want your customers to have new, fresh items to shop from. I have found that ordering frequently, sometimes 2-3 times per week, is the best way to keep my customers interested in what I have to offer. Retailers can choose to sell primarily online or in person, but the most successful consultants find a balance between the two.

LuLaRoe New Styles

Typically, new LuLaRoe styles are released 1-2 times per year. This, of course, does not include the capsule collections. Capsule collections, are limited edition pieces, such as Christmas, Halloween, Valentines, etc. Last year, they release an “elegant collection” around the holidays, that once it was gone, that was it. The same was done for the Mimi last year. Holiday capsules typically come around each year, but the prints are new each year.  LuLaRoe has amazing designers, and is typically very fashion forward. Even predicting what the trends will be and releasing them before mainstream brick and mortar store do.  Follow us for the latest in LuLaRoe new styles and fashion trends…are you starting to learn a bit about what is LuLaRoe???  It’s simply amazing and comfortable.

Find a LuLaRoe Consultant

First off, did you know you can shop in my group???  Check out my facebook fashion group that displays a large inventory of a variety of styles.  You can typically find a consultant by searching facebook, periscope, or google. If you are looking for someone in your area, sometimes it is best to check out local vendor events, as there is usually one set up there. You can also ask around, chances are someone you know already has a favorite retailer! On the LuLaRoe website, they do have a map feature that you can click on your area and find a consultant near you, however, I’m not sure how up to date that map is currently. So it might be best to search the previously mentioned places.

These are the general questions people ask when looking for information on what is LuLaRoe; check out my other articles with more information and styling tips!